PureOlogy Hydrate Light Condition--Pretty Fine!

Good hair care isn’t just a luxury, it’s a must, especially if you color or chemically treat your hair. You wear your hair 24/7 so it makes sense not only to protect this, your best, fashion accessory.

One of my favorite hair care brands is Pureology. It is, as their labels proclaim: “serious colour care.” The 100% vegan products feature organic botanicals and other more natural, good-for-your-body ingredients. The company doesn’t test on animals, and their products use organic botanicals such as peppermint, rosemary, sage, and green tea, and Pureology’s signature "AntiFade" complex. This is a blend of antioxidants and UVA/UVB full spectrum sunscreen, that helps keep your hair from fading. Pureology formulas are gentle, and yet, they'll make sure that you have hair that looks healthy, shiny and soft.

Now, Pureology has added two new products to their Hydrate Line: Hydrate LightCondition $27.00 8.5 fl. oz in a slim-necked, plastic bottle with lavender flip cap, and Hydrate HydraWhip $45.00 5.02 oz. in a jar with included, application “comb.” As you can gather from the name, both products are for people with very dry hair, but they are also of special benefit for those with fine hair. This is worthy of note, because moisturizing products tend to be heavy on the hair, making it limp. If your hair is also fine, limp hair can also make it appear thinner -- not a great look!

The new, Pureology Hydrate LightCondition and the HydraWhip Moisture Hair Souffle Conditioning treatments contain a “hydrating Micro-emulsion Technology” that delivers moisture from within (instead of just coating hair on the outside). Natural jojoba and shea butters with strengthening, multi-weight proteins of soy, oat, and wheat, are emollient and moisturizing. The Hydrate Hydra Whip has emollients including avocado, jojoba, and shea butters, are well There are other benefits as well, including a tingle free formula for those sensitive to menthol. , The conditioner, and the once-weekly treatment, takes only 2-3 minutes. You will see immediate benefits.

The downside, if there really is any, is that while these products are highly effective, they cost a bit more than drugstore brands. These two, new, Hydrate Light products are well worth it if you have thin or limp hair. However, if, like me, you have lots of hair, you will still like these “light” formulas. Why weigh your hair down with products, if you can get one that does a great job without it?

Pureology has lots of wonderful products that you can find in authorized salons. Visit the Pureology Web Site to check out other Pureology goodies, and to find an authorized salon near you.

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